The Hugger…
As a recruiter in the design market, I’d like to think I have a keen eye for products that not only display aesthetic appeal but also embody essential design principles. One brand that stands out to me is the DB Journey. They have multiple products that all revolve around the life I like to live. Travel, sports, photography and more.
I have had a couple of their products in the past but I was looking for a new backpack for snowboarding. I was looking at multiple brands and styles of backpacks, and The Hugger stood out to me. It not only serves as a functional accessory but also has an innovative design with practical use, making it a top choice for travellers and everyday users.
“The guiding principle of Scandinavian design is to improve everyday life. Our goal is to create harmony between people and the environment, designing for the space between point A and point B. Seeking problems worth solving.”
https://eu.dbjourney.com/pages/design-principles
This brand has always stood out to me as their marketing is some of the best I have seen. One campaign was using the letters D_B_ as a way of expressing yourself, there are thousands of word variations that you can use. For me with this one, Delicate Balance. A balance between an everyday bag for work as well as being perfect for the mountains.
We are always on the look out for new brands at aspexx whether it’s work related or not. What brands have you discovered recently?
“Intuitive. Effortless. We’ve already done the hard thinking for you. Just get out there and enjoy the journey.”